Push helps you reach out to your users in a timely fashion with important messages. You can use it to inform users about updates to some piece of data, about new services available nearby or that they are winners in a game. Using Custom server code you can set up triggers which send push notifications to a targeted set of people based on changes in the data you specify.
Kinvey brings Android Push Notifications to you through an integration with Google Cloud Messaging (GCM) and iOS Push Notifications through an integration with AWS SNS. While push notifications can only be configured to be used by either iOS or Android devices, our APIs provide support for registering/unregistering devices and associating them with Kinvey users.